PPC Advertising

This entails developing and managing paid advertising campaigns on search engines and social media platforms to drive traffic and conversions.

PPC (Pay-Per-Click) advertising is a digital marketing strategy where advertisers pay a fee each time their ad is clicked. It involves placing ads on search engines like Google or Bing, as well as on social media platforms and other websites. These ads are typically displayed to users based on specific keywords, interests, demographics, or browsing behavior.

The core concept of PPC advertising is to bid on relevant keywords or target criteria. When users search for or interact with content related to those keywords or criteria, the ads are shown to them. Advertisers set a budget for their campaigns and pay only when someone clicks on their ad, making PPC a cost-effective and measurable marketing method.

PPC advertising offers various ad formats, including text ads, display ads, video ads, and shopping ads, allowing advertisers to choose the most suitable format for their goals and target audience. Additionally, PPC campaigns can be optimized in real-time based on performance metrics such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS).